We’re making understanding your carbon footprint easy. Because we need to understand our impact to understand how to act. We know that being you is a full-time thing, so we’re making it simple for you to unpack your carbon footprint without adding something extra to your plate.
Every purchase made through Klarna’s payment methods will include a distinctive CO₂ emissions cost based on the Åland Index. In partnership with Doconomy, an impact-tech start-up working on new measures to help tackle climate change, the carbon footprint tracker will reach up to 90 million Klarna consumers, including 18m monthly active app users and growing.
Tracking CO₂ emissions gives us clear and straight-forward insights into our personal impact on the climate. With this new feature, consumers will be able to get a better understanding of how shopping and emissions are linked and make informed decisions over time. No judgment. No added cost. Just more information.
The final result is shown instantly in the Klarna app once the purchase is complete. All the calculations take place in the blink of an eye and no personal data is shared with the Åland Index or Doconomy.
The Åland Index calculates the total CO₂ emissions impact using the price of the item and the emission factor based on the sector.
Each of the 47 sectors has a different average CO₂ impact per euro/dollar/pound/krona spent. The CO₂ impact varies based on how many emissions that sector typically produces. $1 spent on a flight will produce more CO₂ than $1 spent on groceries.
Swipe, tap or click buy with Klarna. Your purchase will then be classified into one of 47 categories based on the retailer you just shopped at. From bookstores to bakeries and airlines to doctors.
There is no turning back on what the future demands. We will innovate, improve, and continue to deliver on our core commitment - easy, impactful planet health action. A new reality of fully integrated conscious shopping is just around the corner. There’s no time to waste.
The index is still learning and improving. So right now, it can tell whether you’ve been to the florist or the dentist, but not whether you bought roses or tulips. That means that the feature can’t show you the exact footprint of your consumption, but it will give you a good general idea of how your Klarna shopping impacts your carbon footprint.
Support solutions to the climate crisis straight from the Klarna app. In partnership with Milkywire, consumers in Germany, Austria, and the Nordics (Sweden, Norway, Denmark, and Finland) will be able to donate to climate transformation projects directly from the CO₂ emissions feature. This will be available across all Klarna markets in the coming months.