As 2021 draws to a close, we’d like to reflect upon some of the achievements of the Give One initiative since it launched on Earth Day in April earlier this year. 2021 has certainly provided plenty of headlines to fight for our attention, so perhaps a little recap is in order.
Give One is the initiative launched by Klarna to tackle some of the most critical environmental issues facing our planet, from climate change to biodiversity loss. Klarna pledged an initial 10M USD and 1% of all future funding rounds towards Give One, and today we are at 16.5M USD, which is just the start. Together with our strategic sustainability partner Milkywire, provided a platform for Klarna customers to donate to environmental causes they care about too.
First of all, we have to give a big thank you to our generous customers. Since we launched Give One just a few months ago, around 16,000 consumers have donated over 150K USD. This level of engagement gives us great hope for the future and shows there is a real commitment from individuals to join our fight for the planet. We’re also so happy to see that this drives engagement from our consumers.
This year also saw the establishment of the Give One advisory board and an opportunity to meet the first five members. These distinguished individuals provide Give One with invaluable scientific knowledge and vast experience in environmental development, preservation, and project financing and will provide crucial, impartial advice to ensure the funds are used appropriately and enable real impact.
One of the year’s biggest stories was COP26 in Glasgow. Give One supported the International Cryosphere Climate Initiative (ICCI), inviting scientists, activists, and indigenous leaders to discussions so that their voices could be heard by policymakers and those who can enable change, putting Earth’s icy regions firmly on the map at COP26.
As well as long-term projects, November of this year presented an opportunity for Give One and Milkywire to provide emergency funding to an organization on the Kenyan/Somali border working to save wildlife and livestock from a devastating drought in the area. We were able to donate 52,000 USD within a month of receiving the appeal from the organization, with over 22,000 USD of that being contributed once again by generous Klarna customers.
We currently have 12 more organizations in the pipeline awaiting approval, meaning we can then fund vital work protecting pollinators, planting trees, cleaning the oceans, and many other critical front-line efforts. With new organizations to support and a growing and ever more engaged Klarna customer base, we have high hopes that Give One can enable more people to put the planet first.
Once again, our thanks go out to all who’ve engaged and donated, to our partner Milkywire, and to the experts working in the field to save the planet.
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